INTERNATIONAL TYPEFACE CORPORATION was partly founded by HERB LUBALIN.
"ITC's revival designs frequently follow a formulary of increased x-height, multiple weights from light to ultra bold and multiple widths. While the dramatically higher x-height increased legibility in smaller point sizes, in normal text sizes the extreme height of the lowercase characters imparted a commercial, subjective voice to texts. In recent years several new revivals have been praised for showing more historical accuracy, and for not increasing the x-height to the dramatic heights of earlier ITC typeface revivals."No wonder why I don't like a lot of their revivals…I don't like those tall clumsy x-heights!
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